01620cam a22002778i 4500 32348 20230531230928.0 140910s2014 ne b 001 0 eng 9780124166028 (paperback) PITLIB HD30.25 .N475 Nettleton, David, 1963- 41939 Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton [book] Amsterdam : Elsevier, [2014]. 19772 288 p. •u005– New Arrivals- Sep. 2014 Includes bibliographical references and index Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies Data mining 17634 Management Mathematical models 12 Management Data processing 0023 วิศวกรรมศาสตรบัณฑิต สาขาวิศวกรรมคอมพิวเตอร์ CPE (ป.ตรี) 65 BK 32348 32348 32348 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2014-09-10 บ.ตะวันบุ๊ค 1643.00 0130000042039 1 2 HD30.25 .N475 32550000230988 2023-05-09 1643.00 2023-05-09 BK