01255cam a22001938i 45000010006000000050017000060080041000230200030000640500019000941000029001132450125001422600036002673000011003035040050003145050613003646500016009776500036009936500032010293234820230531230928.0140910s2014    ne       b    001 0 eng    a9780124166028 (paperback)00aHD30.25b.N4751 aNettleton, David,d1963-10aCommercial data mining :bprocessing, analysis and modeling for predictive analytics projects /cDavid Nettletonh[book] 1aAmsterdam :bElsevier,c[2014].  a288 p.  aIncludes bibliographical references and index8 aMachine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies 0aData mining 0aManagementxMathematical models 0aManagementxData processing