00532nam a22001575  45000010006000000050017000060080041000230200018000640500020000821000020001022450164001222600042002863000011003286500022003396500013003613173120230531230915.0140526s2014    ch            00010 chi    a978721305964300aHF5415.32b.Z221 aZaltman, Gerald10ayin yu ying xiao: dong cha xiao fei zhe zhen zheng xu qiu de7 da guan jian =b隐喻营销 : 洞察消费者真正需求的7大关键 /cGerald Zaltmanh[book]  aHangzhou :bzhe jiang ren min,c2014.  a207 p. 0aConsumer behavior 4aMetaphor