<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00679nam a2200241 a 4500</leader>
  <controlfield tag="001">29774</controlfield>
  <controlfield tag="005">20230531230838.0</controlfield>
  <controlfield tag="008">120503s2009    at m         a000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789814281447 (pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9814281441 (pbk.)</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Jain, Subhash C.</subfield>
    <subfield code="9">38890</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Strategic marketing /</subfield>
    <subfield code="c">Subhash C. Jain, George T. Haley</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Australia :</subfield>
    <subfield code="b">Cengage Learning,</subfield>
    <subfield code="c">c2009.</subfield>
    <subfield code="9">21633</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">685 p. :</subfield>
    <subfield code="b">ill.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Decision making.</subfield>
    <subfield code="9">2095</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Haley, George T.</subfield>
    <subfield code="9">2581</subfield>
  </datafield>
  <datafield tag="913" ind1=" " ind2=" ">
    <subfield code="a">-</subfield>
  </datafield>
  <datafield tag="930" ind1=" " ind2=" ">
    <subfield code="a">HF5415.135</subfield>
    <subfield code="b">.J35 2009</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="988" ind1=" " ind2=" ">
    <subfield code="c">29774</subfield>
  </datafield>
  <datafield tag="997" ind1=" " ind2=" ">
    <subfield code="a">009486</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">29774</subfield>
    <subfield code="d">29774</subfield>
  </datafield>
</record>
