@book{21116,
	author = {Dibb, Sally, and Zhao, Ping.},
	title = {Shi chang ying xiao : an li he gai nian =},
	publisher = {Qing hua da xue chu ban she,},
	year = {2004.},
	address = {Beijing :},
	edition = {Di 1 ban.},
	note = {Translation of: The marketing casebook : cases and concepts, 2nd edition.}
}