@book{20658,
	author = {Masterson, Rosalind and Pickton, David},
	title = {Marketing : an introduction =},
	publisher = {Beijing da xue chu ban she,},
	year = {2006.},
	series = {Guan li xue jing dian ru men jiao cai yi cong.},
	address = {Beijing :},
	edition = {4th ed.}
}