H 公司水产品感知价值对消费者购 买意愿影响因素研究
Study on the influencing factors of the perceived value of company H on consumers' purchase intention
- Nonthaburi : Panyapiwat Institute of Management, 2024
- P.59
Independent Study : Master of Business Administration (Chinese Program) -- Panyapiwat Institute of Management, 2024.
CMBA 产品质量 服务质量 感知价值 购买意愿 Product quality Service Quality Perceived Value purchase intention