TY - BOOK AU - CHHUNHENG SROEURN TI - The effect of service fairness and service quality on customer satisfaction and loyalty : a case of mobile financial applications in phnom penh AV - IS C531E PY - 2025/// CY - Nonthaburi PB - Panyapiwat Institute of Management KW - IMBA KW - Service Fairness KW - Service Quality KW - customer satisfaction KW - customer loyalty KW - Mobile Financial Application N1 - Independent Study : Master of Business Administration (International Business) -- Panyapiwat Institute of Management, 2025 UR - https://elibrary.pim.ac.th/ebook/viewer?file=https://elibrary.pim.ac.th/ebook?id=594294a3-664b-11f0-8bd5-fa163e01dc04&id=594294a3-664b-11f0-8bd5-fa163e01dc04 UR - https://elibrary.pim.ac.th/ebook/viewer?file=https://elibrary.pim.ac.th/ebook?id=51c04d46-664b-11f0-8bd5-fa163e01dc04&id=51c04d46-664b-11f0-8bd5-fa163e01dc04 ER -