TY  - BOOK
AU  - QIN ZHANG
TI  - Factors influencing consumers' continuous purchase intention in e-commerce libe broadcast a case study of taobao live broadcast
AV  - IS Q999F
PY  - 2024///
CY  - Nonthaburi
PB  - Panyapiwat Institute of Management
KW  - IMBA
KW  - E-Commerce Live Broadcast
KW  - E-Commerce
KW  - SOR model
KW  - Satisfaction
KW  - Continuous Purchase Intention
N1  - Independent Study : Master of business administration international program -- Panyapiwat Institute of Management, 2024

UR  - https://elibrary.pim.ac.th/ebook/viewer?file=https://elibrary.pim.ac.th/ebook?id=c74f4c32-632d-11f0-8bd5-fa163e01dc04&id=c74f4c32-632d-11f0-8bd5-fa163e01dc04
UR  - https://elibrary.pim.ac.th/ebook/viewer?file=https://elibrary.pim.ac.th/ebook?id=b332698e-632d-11f0-8bd5-fa163e01dc04&id=b332698e-632d-11f0-8bd5-fa163e01dc04
ER  -