QIN ZHANG <br/><br/>
Factors influencing consumers' continuous purchase intention in e-commerce libe broadcast a case study of taobao live broadcast 

 - Nonthaburi :  Panyapiwat Institute of Management,  2024 
 - P.56 
<br/><br/>Independent Study : Master of business administration international program -- Panyapiwat Institute of Management, 2024.<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>IMBA<br/>E-Commerce Live Broadcast<br/>E-Commerce<br/>SOR model<br/>Satisfaction<br/>Continuous Purchase Intention
<br/><br/><label>LC Class. No.: </label>IS  / Q999F