TY  - BOOK
AU  - Kazakoff, Miro,
TI  - Persuading with data: a guide to designing, delivering, and defending your data 
SN  - 9780262543279
AV  - HF5718.22 .K395P
PY  - 2022///]
CY  - Cambridge, Massachusetts
PB  - The MIT Press
KW  - Business presentations
KW  - Graphic methods
KW  - Information visualization
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (pages 247-248) and index; Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care)
N2  - "A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--
ER  -