01700cam a2200253 i 4500 PIMLIB 20250509155803.0 250509s2022 maua b 001 0 eng 9780262543279 (paperback) pcc HF5718.22 .K395P 2022 Kazakoff, Miro, author. 101434 Persuading with data : a guide to designing, delivering, and defending your data / by Miro Kazakoff. Cambridge, Massachusetts : The MIT Press, [2022] 253 pages : illustrations (some color) ; 23 cm Includes bibliographical references (pages 247-248) and index. Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care). "A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"-- Provided by publisher. Business presentations Graphic methods. Information visualization. Persuasion (Psychology) 100714 0027 วิศวกรรมศาสตรบัณฑิต สาขาวิชาวิศวกรรมคอมพิวเตอร์และปัญญาประดิษฐ์ lcc BK 0 1001902 1001902 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2025-05-09 บริษัท เดอะรีดเดอร์เพรส จำกัด 2235.00 01300000161963 0 HF5718.22 .K395P 2022 32550000524337 2025-05-09 2235.00 2025-05-09 BK