Kazakoff, Miro, <br/><br/>
Persuading with data :  a guide to designing, delivering, and defending your data / 
by Miro Kazakoff. 
 - 253 pages :  illustrations (some color) ;  23 cm 
<br/><br/>Includes bibliographical references (pages 247-248) and index. 
<br/><br/>Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care). 
<br/><br/> "A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"-- 
<br/><br/><label>ISBN: </label>9780262543279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business presentations--Graphic methods.<br/>Information visualization.<br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>HF5718.22  / .K395P