02275cam a2200325 i 4500 PIMLIB 20241016094713.0 240906b th ||||| |||| 00| 0 tha d 2022060376 9780367769635 paperback 9780367771553 hardcover 0367771551 hardcover 0367769638 paperback 9781003170037 electronic book 9781000894899 electronic book 9781000894875 electronic book P93.5 .E75 2023 Eriksson, Yvonne, author. 100867 Foundations of visual communication : how visuals appear in daily life / Yvonne Eriksson and Anette Göthlund. New York, NY : Routledge, 2023. vii, 131 pages : illustrations (black and white) ; 24 cm Includes bibliographical references and index. Visual landscapes -- Visual communication in practice -- Analysing and interpreting visuals -- Communication and narration -- Contexts, situations and framing -- Changing time, place and media. "Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"-- Provided by publisher. Visual communication. Visual communication Methodology. 45752 0033 ศิลปศาสตรบัณฑิต สาขาภาษาอังกฤษเพื่อการสื่อสารทางธุรกิจ CEB (ป.ตรี) Göthlund, Anette, 1965- author. lcc BK 0 1 1001255 1001255 0 0 lcc 0 0 BKE PIMLIB PIMLIB 2024-09-06 เอ.ที.บุ๊ค 2340.00 01300000150937 1 12 P93.5 .E75 2023 32550000518842 2025-03-03 2024-10-16 1989.00 2024-09-06 BK