01978cam a2200253 i 4500 PIMLIB 20240830170531.0 240830b en ||||| |||| 00| 0 eng d 2022061469 9781032186832 (hardback) 9781032185873 (paperback) HM741 .L446S 2024 Lehmann, Whitney (Whitney S.), author. 100846 Social media theory and communications practice / Whitney Lehmann. New York, NY : Routledge, Taylor & Francis Group, 2024. xiii, 205 pages ; 24 cm Includes bibliographical references and index. "Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"-- Provided by publisher. Social media 39518 Communication 30804 Public relations 5119 45752 0033 ศิลปศาสตรบัณฑิต สาขาภาษาอังกฤษเพื่อการสื่อสารทางธุรกิจ CEB (ป.ตรี) lcc BK 0 1001238 1001238 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2024-08-30 เอ.ที.บุ๊ค 3520.00 01300000150920 11 0 HM741 .L446S 2024 32550000518825 2024-08-30 2992.00 2024-08-30 BK