02612cam a2200265 i 4500 PIMLIB 20240725092500.0 240607s2023 nyu b 001 0 eng 2023014410 9780231196581 (hardback) 9780231551731 (ebook) HD45 .R526D 2023 Rogers, David L., 1970- author. 100780 The Digital transformation roadmap : rebuild your organization for continuous change / David L Rogers. New York : Columbia Business School Publishing, [2023] xi, 314 pages ; 24 cm Includes bibiographical references and index. "The Digital Transformation Playbook was intended to help legacy businesses rethink their business strategies for the digital age. Interest in the subject has generated a host of new questions and methodological concerns, as have changes in the field. As a professional and a professor, the author has observed these common issues and is writing this new book to address them. These challenges begin with clarity (what does digital mean for our own organization?). They include issues of driving change across complex organizations (where do we start? how do we align diverse initiatives? how do we define the right metrics, funding, and process? how do we attract the right people and integrate them effectively?). And they include balancing near-term growth with long-term survival (how do we build our future business while still managing the old one?). All of these challenges stem from the fact that companies accustomed to operating in well-defined industries now find themselves facing massive uncertainty, and they simply lack the management tools to deal with it. For any digital transformation to succeed, it requires more than just a "vision" of where and how its business will adapt and grow in the digital age. It also requires an operational "roadmap" for bringing that vision to life, tailored to the unique strengths, context, and constraints of that organization. The key thesis of this new book is that digital transformation requires a change to the operating model of large organizations"-- Provided by publisher. Technological innovations Management. Information technology Management. New products. Strategic planning. 31 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) lcc BK 0 1 1001184 1001184 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2024-06-07 ศูนย์หนังสือแห่งจุฬาลงกรณ์มหาวิทยาลัย 2735.00 01300000150010 1 5 HD45 .R526D 2023 32550000518714 2024-12-27 2024-07-25 2324.75 2024-06-07 BK