02339cam a2200229 i 4500003000700000005001700007008004100024010001500065020003000080020002700110050002300137100003800160245010900198264006100307300002700368504005000395520153900445650004301984650004002027650001802067650002402085PIMLIB20240725092500.0240607s2023    nyu      b    001 0 eng    a2023014410  a9780231196581q(hardback)  z9780231551731q(ebook)00aHD45b.R526Dy2023  aRogers, David L.,d1970-eauthor.14aThe Digital transformation roadmap :brebuild your organization for continuous change /cDavid L Rogers. 1aNew York :bColumbia Business School Publishing,c[2023]  axi, 314 pages ;c24 cm  aIncludes bibiographical references and index.  a"The Digital Transformation Playbook was intended to help legacy businesses rethink their business strategies for the digital age. Interest in the subject has generated a host of new questions and methodological concerns, as have changes in the field. As a professional and a professor, the author has observed these common issues and is writing this new book to address them. These challenges begin with clarity (what does digital mean for our own organization?). They include issues of driving change across complex organizations (where do we start? how do we align diverse initiatives? how do we define the right metrics, funding, and process? how do we attract the right people and integrate them effectively?). And they include balancing near-term growth with long-term survival (how do we build our future business while still managing the old one?). All of these challenges stem from the fact that companies accustomed to operating in well-defined industries now find themselves facing massive uncertainty, and they simply lack the management tools to deal with it. For any digital transformation to succeed, it requires more than just a "vision" of where and how its business will adapt and grow in the digital age. It also requires an operational "roadmap" for bringing that vision to life, tailored to the unique strengths, context, and constraints of that organization. The key thesis of this new book is that digital transformation requires a change to the operating model of large organizations"--cProvided by publisher. 0aTechnological innovationsxManagement. 0aInformation technologyxManagement. 0aNew products. 0aStrategic planning.