TY  - BOOK
AU  - Lu, Jiang
TI  - Research on The Influencing Factors of Taobao E-Commerce Live Broadcast on consumer Behavior
PY  - 2021///
CY  - Nonthaburi
PB  - Panyapiwat Institute of Management
KW  - CMBA
KW  - E-Commerce Live Broadcast
KW  - Consumer
KW  - Consumer behavior
N1  - Independent Study : Master of Business Administration (Chiness Program) -- Panyapiwat Institute of Management, 2021
ER  -