02389cam a22002778i 45000010011000000030006000110050017000170080041000340200028000750200025001030500018001281000029001462450119001752460058002942500022003522640052003743000040004265040066004665201424005326500022019566500025019786500023020036500021020266500029020477000035020761368270819OCoLC20240503175738.0230124s2023    dcua     b    001 0 eng d  a9781646870653qhardback  a1646870654qhardback  aHB615b.B757F1 aBhargava, Rohit,eauthor14aThe future normal :bhow we will live, work, and thrive in the next decade /cRohit Bhargava, Henry Coutinho-Mason30aHow we will live, work, and thrive in the next decade  aHardcover edition 1aWashington, DC :bIdeapress Publishing,c[2023]  a326 pages :billustrations ;c24 cm  aIncludes bibliographical references (pages 285-318) and index  a"For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.  From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.  Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress.  In this book, you'll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society.  These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade." -- inside front jacket flap 0aSocial prediction 0aEconomic forecasting 0aStrategic planning 0aEntrepreneurship 0aNew business enterprises1 aCoutinho-Mason, Henry,eauthor