Building brand experiences : (Record no. 831917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02118cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 831917 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241009094620.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180315s2018 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481568 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .C646B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coleman, Darren |
| Titles and words associated with a name | (Marketing researcher), |
| 9 (RLIN) | 61261 |
| 245 10 - TITLE STATEMENT | |
| Title | Building brand experiences : |
| Remainder of title | a practical guide to retaining brand relevance / |
| Statement of responsibility, etc. | Darren Coleman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Kogan Page Ltd, |
| Date of publication, distribution, etc. | 2018. |
| -- | 39525 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 280 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 449 ## - | |
| -- | New Arrivals-Oct 2019 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to retaining relevance through brand experiences -- The brand experience blueprint : a practical management tool -- Brand experience environment -- Understanding your stakeholders -- Fine-tuning your perspective -- Considering the mechanics of delivery -- Adopting a data-driven approach -- Summary: brand experience environment -- Brand experience essentials -- Brand values -- Brand essence -- Brand promise -- Brand positioning -- Brand personality -- Summary: brand experience environment and essentials -- Brand experience enablers -- Behaviour -- Communications -- Design -- Summary: brand experience environment, essentials and enablers -- Measuring brand experiences -- Getting started with measuring brand experiences -- Adopting a holistic approach to measuring brand experiences -- How to measure brand experiences scientifically -- Closing thoughts : building brand experiences to retain relevance -- Further reading -- Appendix -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences. |
| 9 (RLIN) | 60492 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer satisfaction. |
| 9 (RLIN) | 56505 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) |
| 9 (RLIN) | 47389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 831917 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 24/10/2019 | ลีดเดอร์ แอนด์ รีดเดอร์ | 1800.00 | 0130000038363 | 5 | 7 | HF5415.1255 .C646B 2018 | 32550000505378 | 07/01/2025 | 09/10/2024 | 1800.00 | 09/05/2023 | หนังสือ |
