MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01510nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
33134 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241009094606.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150310s2015 nju 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781452242873 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781483311968 (web pdf) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.J213 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johansson, Johny K |
| 9 (RLIN) |
42974 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary brand management / |
| Statement of responsibility, etc. |
Johny K. (Kjell) Johansson |
| Medium |
[book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
TThousand Oaks, CA : |
| Name of publisher, distributor, etc. |
SageSAGE Publications, Inc, |
| Date of publication, distribution, etc. |
c2015. |
| -- |
42975 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
259p. |
| 449 #0 - |
|---|
| -- |
•L012– New Arrivals- Sep. 2015 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (marketing)-Management |
| 9 (RLIN) |
42976 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 9 (RLIN) |
2100 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketing |
| 9 (RLIN) |
2095 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0000 สาขา Luxury Brand |
| 9 (RLIN) |
16095 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
33134 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
boonyanuch |
