MARC details
| 000 -LEADER |
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| fixed length control field |
04463cam a2200373Ka 4500 |
| 001 - CONTROL NUMBER |
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| control field |
29354 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230531230830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130602s2013 gw o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783834943996 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
3834943991 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783834943989 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD9999.L852 |
| Item number |
L977 2013 |
| 245 00 - TITLE STATEMENT |
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| Title |
Luxury marketing : |
| Remainder of title |
a challenge for theory and practice / |
| Statement of responsibility, etc. |
Klaus-Peter Wiedmann, Nadine Hennigs (eds.) |
| Medium |
[book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Wiesbaden : |
| Name of publisher, distributor, etc. |
Springer Gabler, |
| Date of publication, distribution, etc. |
c2013. |
| -- |
38351 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 416 p. |
| 449 ## - |
|---|
| -- |
•v007– New Arrivals- Jun. 2013 |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 1. |
| Title |
More on Luxury Anti-Laws of Marketing / |
| -- |
Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury - An Introduction / |
| Statement of responsibility |
Vincent Bastien and Jean-No礬 Kapferer |
| Title |
More on Luxury Anti-Laws of Marketing / |
| Statement of responsibility |
Vincent Bastien and Jean-No礬 Kapferer |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 2. |
| Title |
Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / |
| -- |
Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers / |
| Statement of responsibility |
Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann |
| Title |
An Intercultural Comparison of the Perception of Luxury by Young Consumers / |
| Statement of responsibility |
Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito and Klaus-Peter Wiedmann, et al. -- |
| Title |
Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / |
| Statement of responsibility |
Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 3. |
| Title |
How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / |
| -- |
Luxury Brands from a Psychoanalytic Perspective / |
| Statement of responsibility |
Hyunjoo Oh |
| Title |
Indulging the Self Positive Consequences of Luxury Consumption / |
| Statement of responsibility |
Liselot Hudders and Mario Pandelaere -- |
| Title |
How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / |
| Statement of responsibility |
Hyunjoo Oh |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 4. |
| Title |
Perceptions, Attitudes and Luxury Brands / |
| -- |
Luxury Buying Behaviour and the Role of Culture: An Indian Context / |
| Statement of responsibility |
Nicole Stegemann, Sara Denize and Kenneth E. Miller |
| Title |
Perceptions, Attitudes and Luxury Brands / |
| Statement of responsibility |
Nicole Stegemann, Sara Denize and Kenneth E. Miller |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 5. |
| Title |
Luxury Brands in the Digital Age - the Trust Factor / |
| -- |
Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs / |
| Statement of responsibility |
Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney |
| Title |
Luxury Brands in the Digital Age - the Trust Factor / |
| Statement of responsibility |
Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 6. |
| Title |
Counterfeiting of Luxury Brands: Opportunity beyond the Threat / |
| -- |
Luxury Goods vs. Counterfeits: An Intercultural Study / |
| Statement of responsibility |
Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli |
| Title |
Brazil: Luxury and Counterfeits / |
| Statement of responsibility |
Suzane Strehlau -- |
| Title |
Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk / |
| Statement of responsibility |
Christiane Klarmann, Klaus-Peter Wiedmann and Nadine Hennigs -- |
| Title |
What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom / |
| Statement of responsibility |
Aaron Ahuvia, Giacomo Gistri, Simona Romani and Stefano Pace -- |
| Title |
Counterfeiting of Luxury Brands: Opportunity beyond the Threat / |
| Statement of responsibility |
Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 7. |
| Title |
Personal Selling for Luxury Brands / |
| -- |
Luxury SMEs Networks / |
| Statement of responsibility |
Jan Wieseke, Michael Mauer and Sascha Alavi |
| Title |
Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength / |
| Statement of responsibility |
Nadine Hennigs, Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner and Thomas W紳tefeld -- |
| Title |
Personal Selling for Luxury Brands / |
| Statement of responsibility |
The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions / |
| -- |
Jan Wieseke, Michael Mauer and Sascha Alavi |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 8. |
| Title |
Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / |
| -- |
The Hedonistic Consumption of Luxury and Iconic Wines / |
| Statement of responsibility |
Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs |
| Title |
Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / |
| Statement of responsibility |
Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Luxuries |
| General subdivision |
Marketing |
| 9 (RLIN) |
36854 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0000 สาขา Luxury Brand |
| 9 (RLIN) |
16095 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wiedmann, Klaus Peter |
| 9 (RLIN) |
38352 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hennigs, Nadine |
| 9 (RLIN) |
38353 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network |
| 9 (RLIN) |
38354 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
29354 |
