MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02932cam a22003018i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PIMLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240912121419.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
240213b th ||||| |||| 00| 0 tha d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040906s2022 eng b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021060883 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032163871 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032157313 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781003248330 |
| Qualifying information |
(ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.E344S |
| Year |
2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eggensperger, Jim, |
| Relator term |
author. |
| 9 (RLIN) |
100865 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic public relations writing : |
| Remainder of title |
proven tactics and techniques / |
| Statement of responsibility, etc. |
Jim Eggensperger and Jeanne Salvatore. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
216 pages |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Creating News -- Persuasive PR Writing -- Words Matter: Editing -- News Releases -- Media Kits: Media Advisories, Q&As. Bios, Fact Sheets and Corporate Profiles -- Pitching a Story -- Editorials and Op-eds -- Strategic Social Media -- Scripting Videos and Podcasts -- Speeches, Presentations & Media Interviews -- Blogs, Vlogs, and Newsletters -- Infographics and Data Displays -- Business Writing: Memos, Emails, Etcetera -- Key Elements of a PR Campaign. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations-ranging from social media posts and website updates to podcasts, speeches and infographics-prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book's strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include a chapter outlines; a testbank; sample homework, paper and portfolio-building assignments and lecture slides. They can be accessed at www.routledge.com/ 9781032163871"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations -- Authorship. |
| General subdivision |
Authorship. |
| 9 (RLIN) |
47000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
5119 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
45752 |
| Topical term or geographic name as entry element |
0033 ศิลปศาสตรบัณฑิต สาขาภาษาอังกฤษเพื่อการสื่อสารทางธุรกิจ CEB (ป.ตรี) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salvatore, Jeanne, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
หนังสือ |
| Suppress in OPAC |
|
